At a glance
- Special BI module enables data-based car park management
- Operators can define occupancy-based tariffs
- Solution enables better utilisation and higher customer loyalty
The business situation of our client
Business Intelligence (BI) systems offer the opportunity in almost every industry to use data to unlock new value for their own business and their customers. A leading provider of car park infrastructure offers a good example. The company supplies car park owners with a wide range of components for their operations – from barrier systems and video surveillance to cash register systems and software controls.
Together with us, they wanted to expand their range of services with data-driven services that would benefit both car park operators and their customers. The focus was primarily on utilisation-dependent tariff models that were more strongly oriented towards the habits of the car park users.
The solution for our client
For this purpose, we extended the operative software that the company provides for each car park operator with a special business intelligence module. It is based on Microsoft’s SQL Server and offers a wide range of evaluation options. Here, the operator’s operational data is extracted, processed and finally collected in a Data Warehouse. The spectrum of data ranges from technical events such as barrier movements to cash flow. Corresponding reports are then provided via an OLAP cube with Analysis Services. Operators can also perform free ad-hoc-analyses on the data.
How data turns into new values
With the help of this solution, our client’s customers can now segment car park users into groups such as long-term parkers or one-time users for the first time. Based on this information, various pricing models can be calculated to improve both occupancy and turnover. For example, long-term parkers receive their own customer cards at special rates. If typical gaps in capacity utilisation are identified, the operator can offer particularly favourable prices at these times. In addition, there is the option of querying minute-by-minute stands across all locations and retrieving the total turnover. As a result, intelligent parking management ensures better utilisation, higher turnover and increased customer loyalty.
turn your data into value.